StealthAMZ

StealthAMZ is a data-driven platform that helps Amazon sellers uncover hidden insights within Seller Central, turning complex data into clear, actionable strategies.

For StealthAMZ, I built a cohesive brand identity from the ground up, designing their logo, defining their visual aesthetic, developing comprehensive brand guidelines, and creating both their website and dashboard for a seamless, data-driven user experience.

01 Stylescapes

The branding process for StealthAMZ began with a foundational brand discovery workshop, where we established that the visual identity should communicate professionalism, expert leadership, and a personable tone. From there, I developed and presented three distinct stylescapes, each exploring a different visual direction with a mock logo, brand colors, iconography, and graphic mockups—laying the groundwork for a brand that reflects StealthAMZ’s unique value and personality.

02 Logo

With a brand direction in place, the next step was to design a logo that visually captured StealthAMZ’s essence. The final logo features a distinctive logomark symbolizing precision and problem-solving—interlocking puzzle pieces represent the integration of data and strategy, while the hidden “S” in the negative space reinforces the brand’s identity and its mission to uncover insights hidden in plain sight.

03 Brand Book

Following the logo development, I created a comprehensive brand guidelines book that defined StealthAMZ’s visual identity—including color palette, typography, logo usage, iconography, and photography direction—to ensure brand consistency across all platforms and touchpoints.

04 Touchpoints

With the brand guidelines in place, I extended Amiz’s visual identity to materials like posters and business cards, ensuring a cohesive and professional brand presence across all touchpoints.