To align HP’s extensive range of eCommerce product display pages with their new brand guidelines, I worked across 150+ products, including desktops and laptops, to ensure a cohesive and elevated visual experience. This involved templatizing both the image galleries and below-the-fold content to maintain consistency, while designing engaging visuals that effectively educated users about each product’s features. I also conducted in-depth research to identify and emphasize key selling points, such as sustainability, and integrated relevant Amazon search terms into the content to boost discoverability and relevance. The result was a streamlined, brand-aligned experience that balanced aesthetics with performance.