Amiz

Amiz is a relationship-driven Amazon management agency that helps emerging brands thrive on the world’s largest marketplace through tailored, data-informed strategies.

For Amiz, I developed a full-scale brand identity from the ground up, designing their logo, establishing a cohesive branding aesthetic, crafting comprehensive brand guidelines, and creating a visually compelling website that reflects their mission and values.

01 Stylescapes

The first step in Amiz’s branding journey was a preliminary brand discovery workshop, where we defined the core identity they wanted to convey—knowledgeable, friendly, and approachable. Following this, I developed and presented three distinct stylescapes, each showcasing a unique branding direction. These included a mock logo, carefully curated brand colors, an icon style, and graphic mockups, offering a broad visual spectrum to explore and refine Amiz’s final brand aesthetic.

02 Logo

With a clear brand direction established, the next step was to design a logo that would visually capture Amiz’s identity and core values. The Amiz logo embodies the brand’s guiding philosophy, seamlessly integrating its signature star icon into the letter “A.” This star serves as a symbol of Amiz’s role as the “North Star” for its clients—acting as a navigator and trusted guide, illuminating the path to success in the ever-evolving world of e-commerce.

03 Brand Book

With the logo in place, the next step was to create a comprehensive brand guidelines book that mapped out Amiz’s new visual identity—defining its color palette, typography, logo usage, photography style, and overall branding to ensure consistency across all touchpoints.

04 Website

Building on the newly established brand guidelines, we designed a cohesive and engaging website that brought Amiz’s identity to life. I wireframed and prototyped the seven-page site in Figma, crafting key pages like the homepage, Contact Us, Case Study portfolio, and Services page to ensure a seamless and visually compelling user experience.

05 Touchpoints

With the brand guidelines in place, I extended Amiz’s visual identity to materials like posters and business cards, ensuring a cohesive and professional brand presence across all touchpoints.