Elevate Paint Pros

Elevate Paint Pros is a painting company that entered a new chapter of leadership in 2024, aiming to redefine itself as a modern, reliable, and approachable service provider.

I led the full branding process, crafting a visual identity from the ground up that balanced professionalism with a friendly, engaging aesthetic to resonate with a slightly older audience, while setting them apart in a traditionally conservative industry.

01 Logo & Color Palette

The Elevate Paint Pros logo combines the imagery of a paintbrush and a house, creating a visual that subtly evokes the feeling of “home” while highlighting their core service. For the color palette, I selected nuanced variations of primary colors—an intentional nod to the concept of painting—bringing a vibrant yet grounded energy to the brand.

02 Website

Elevate Paint Pros needed a full website design and build, which I executed using Wix. Drawing from the new logo and brand colors, I created a site that reflected the light-hearted aesthetic—featuring bold typography, bright imagery, and intuitive navigation tailored for an older audience. Custom illustrations were also incorporated to add visual interest and personality throughout the site.

03 Touchpoints

Using the established visual identity, I extended the Elevate Paint Pros brand across various print materials, including business cards, flyers, and informational booklets—ensuring a cohesive and professional presence at every customer touchpoint.